We’ve known each other since we were kids — same schools, same sports, same everything. Golf became our thing. The range became where we caught up, talked trash, and solved the world’s problems (or tried to).

One day, we were looking up and down the range and noticed something we’d somehow never really seen before: every single club had the same black grip. No matter who was swinging — scratch golfer or first timer — every bag looked identical.

None of it said where we were playing.
None of it said who was swinging.
None of it said anything about the moments that make golf what it is.

We wanted grips that felt like the round we were in — the course we were traveling to, the hot dog at the turn, the inside jokes, the tournament weekend, the “today is going to be a good day” vibe.

So we made our first prototype.
And the second we held it, we knew — this is what we were missing.
Not just a grip you play with, but a grip that means something.

From there, the idea wasn’t just about making golf grips. It was about letting golfers show who they are — on every swing.